Last time we talked about pay-per-click advertising and how quick and effective it can be when done properly.

But… that doesn’t mean you should stop there, not by a long shot. There is still money to be made using other tools in your traffic tool box.

One of those tools is search engine optimization, or SEO.

If there is an online marketing topic that causes more fights and arguments from people swearing by completely opposite methods and techniques I don’t know it is.

There are many aspects of SEO but one of the, if not the, most important ones is…
…the content of your site. It is a fact that having good quality content that is added frequently is a great way to appear higher in the search engine results.
Keyword Density

How to increase web traffic: One thing that people tend to think of when talking about SEO is keywords and keyword density.

What keywords are is the specific words or phrases that you are targeting with an article, blog post or other text content.

You do this because when the search engine they create an index of your Web page or blog (like the index in the back of a book). Then when people search for a word or phrase they return those pages that have those words and phrases in their index for the page.

The simple definition of keyword density is the percentage of keywords in the entire page. That is, they divide the number of keywords found by the total number of words found and the answer, as a percentage, is the keyword density.

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